Privacy policy

Privacy Policy 

KOVA PERFORMANCE LTD

PRIVACY POLICY

Effective date: 6th October 2026

Last updated: 6th October 2026

Kova Performance Ltd (“Kova Performance”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use our services, including online coaching, sports massage, cupping therapy and myofascial scraping, visit our website, contact us, make a booking, or otherwise interact with us.

This policy is intended to explain our practices in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

The organisation responsible for your personal information is:

Kova Performance Ltd

Company registration number: 17446566

Registered office: 6 Hillsboro Avenue, Frodsham, WA67QY

Email: Kova.coachingjo@gmail.com

Telephone: 07791698155

Website:

For the purposes of applicable data protection legislation, Kova Performance Ltd is the data controller of the personal information we collect and process about you.

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2. Information We Collect

Depending on the services you use, we may collect some or all of the following information.

Personal information

This may include:

• Full name;
• Date of birth or age;
• Address;
• Email address;
• Telephone number;
• Emergency contact details;
• Booking and appointment information;
• Payment and transaction information;
• Account or login information where applicable; and
• Communications between you and Kova Performance.

Health and fitness information

Because we provide coaching and physical treatments, we may also collect information relating to your health and physical condition, including:

• Injuries;
• Previous injuries;
• Medical conditions;
• Exercise history;
• Current fitness levels;
• Physical limitations;
• Medications;
• Allergies;
• Relevant surgical procedures;
• Pregnancy where voluntarily disclosed;
• Information relevant to massage, cupping or myofascial scraping;
• Treatment notes;
• Exercise assessments;
• Training goals and progress; and
• Other information you provide that may be relevant to your safety or suitability for our services.

Some health information is considered special category personal data under UK data protection law and will only be processed where we have an appropriate lawful basis and condition for doing so.

Website and technical information

If you use our website, we may collect technical information such as:

• IP address;
• Browser type;
• Device information;
• Operating system;
• Pages visited;
• Website usage information; and
• Information collected through cookies or similar technologies.

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3. How We Collect Your Information

We may collect information:

• Directly from you when you book or purchase a service;
• When you complete an online coaching questionnaire or health screening form;
• During consultations or treatment sessions;
• When you communicate with us by email, telephone, text message or social media;
• When you use our website;
• When you make a payment;
• Through booking or coaching platforms we use to provide our services; and
• From third parties where this is lawful and necessary.

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4. How We Use Your Information

We may use your personal information to:

• Provide online coaching;
• Create and manage your training programme;
• Provide sports massage, cupping and myofascial scraping;
• Assess whether a service is appropriate for you;
• Maintain treatment and coaching records;
• Manage appointments and bookings;
• Process payments;
• Communicate with you about your appointments or coaching;
• Monitor your progress;
• Provide customer support;
• Respond to enquiries;
• Manage our business and administration;
• Maintain appropriate records;
• Improve our services;
• Prevent fraud or misuse;
• Comply with legal and regulatory obligations; and
• Protect the health, safety and wellbeing of clients and staff.

Where you have provided appropriate consent, we may also use your information for marketing purposes.

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5. Legal Basis for Processing

Under the UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following:

Contract

We may process your information where it is necessary to provide services you have requested or to take steps at your request before entering into a contract.

For example, we may need your contact and booking information to arrange an appointment or provide online coaching.

Legal obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Legitimate interests

We may process information where it is necessary for our legitimate business interests, provided that these interests do not override your rights and freedoms.

This may include managing our business, maintaining records, improving services and communicating with clients.

Consent

Where required, we may ask for your consent before processing certain information.

You may withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

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6. Health Information and Special Category Data

Some information collected as part of our coaching and treatment services may constitute special category personal data, particularly information concerning your health.

We only collect and use health information where it is reasonably necessary for providing or managing our services and where we have an appropriate lawful basis under data protection legislation.

Health information may be used to:

• Determine whether a treatment or exercise programme is appropriate;
• Identify relevant contraindications or risks;
• Adapt coaching or treatment;
• Monitor progress;
• Maintain appropriate client records; and
• Protect your health and safety.

You should provide accurate and complete information relevant to your participation in our services.

If you choose not to provide information that is necessary to safely provide a service, we may be unable to provide that service.

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7. Treatment and Coaching Records

We may maintain records relating to your coaching and treatment history.

These records may include:

• Appointment dates;
• Treatment notes;
• Relevant health information;
• Training programmes;
• Exercise history;
• Progress information;
• Communications; and
• Other information reasonably required to provide our services.

We will retain these records only for as long as reasonably necessary, taking into account our legal, regulatory, insurance and business requirements.

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8. Who We Share Your Information With

We do not sell your personal information.

We may share information with trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

• Payment processors;
• Booking and appointment platforms;
• Online coaching or training platforms;
• Website hosting providers;
• IT and software providers;
• Accountants and professional advisers;
• Insurers where necessary;
• Legal or regulatory authorities where required; and
• Other service providers acting on our behalf.

Where we use third-party service providers to process personal information, we will take reasonable steps to ensure that appropriate data protection arrangements are in place.

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9. Payment Information

Payments may be processed through third-party payment providers.

We may receive information such as confirmation of payment, transaction details or limited payment information.

Where payments are processed by a third-party provider, your payment information may be subject to that provider’s own privacy policy and terms.

Kova Performance does not intend to store full payment card details unless this is specifically required and lawfully permitted.

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10. Marketing

We may occasionally send you information about our services, offers, events or other relevant updates where permitted by law.

Where consent is required, we will ask for your consent before sending marketing communications.

You can opt out of marketing communications at any time by:

• Following the unsubscribe instructions in the communication; or
• Contacting us directly.

Opting out of marketing will not affect essential service-related communications, such as appointment confirmations or important information about your coaching programme.

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11. Cookies

Our website may use cookies and similar technologies.

Cookies may be used to:

• Make the website function correctly;
• Remember preferences;
• Understand how visitors use the website;
• Improve website performance; and
• Support marketing or analytics where applicable.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage cookies through your browser settings and, where applicable, our website cookie settings.

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12. Data Security

We take reasonable technical and organisational measures to protect your personal information from:

• Unauthorised access;
• Accidental loss;
• Destruction;
• Misuse;
• Alteration; or
• Unauthorised disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

You should also take reasonable steps to protect your own account information and devices.

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13. How Long We Keep Your Information

We will retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information may depend on:

• The nature of the information;
• The service provided;
• Legal requirements;
• Accounting and tax requirements;
• Insurance requirements;
• The need to resolve disputes; and
• Our legitimate business requirements.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

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14. Your Data Protection Rights

Subject to certain legal exceptions, you may have the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information;
• Request restriction of processing;
• Object to certain processing;
• Request transfer of certain information to another organisation;
• Withdraw consent where processing is based on consent; and
• Complain to the relevant data protection authority.

To exercise your rights, please contact us using the details provided below.

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15. Right to Access Your Information

You have the right to ask us for a copy of the personal information we hold about you.

This is known as a Subject Access Request (SAR).

We may need to verify your identity before providing information.

We will normally respond within the timeframe required by applicable data protection legislation.

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16. Children and Young People

Our services are not automatically intended for children or young people.

Where we provide services to anyone under the age of 18, we may require appropriate parental or guardian involvement and consent where necessary.

We will take appropriate steps to protect the personal information of children and young people in accordance with applicable law.

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17. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, booking systems, payment providers or other services.

We are not responsible for the privacy practices or content of third-party websites.

You should review the privacy policy of any third-party service before providing personal information to it.

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18. International Transfers

Some third-party providers we use may process personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place in accordance with applicable data protection legislation.

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19. Data Breaches

If we become aware of a personal data breach, we will assess the breach and take appropriate action in accordance with applicable data protection law.

Where legally required, we will notify the Information Commissioner’s Office (ICO) and/or affected individuals.

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20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.

The latest version will be published on our website with the updated effective date.

We encourage you to review this Privacy Policy periodically.

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21. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), which is the UK’s independent supervisory authority for data protection.

Information about making a complaint can be found on the ICO’s website.

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22. Contact Us

If you have questions about this Privacy Policy, want to exercise your data protection rights, or have concerns about how we use your information, please contact:

Kova Performance Ltd

Company registration number: 17446566

Registered office: 6 Hillsboro Avenue, Frodsham, WA67QY

Email: Kova.coachingjo@gmail.com

Telephone: 07791698155

Website:

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Kova Performance Ltd

Privacy Policy — Effective from 6th October 2026